Inside Small Business – Learning from the great leaders

 

This week, Ducere founder Mat Jacobson spent some time discussing his thoughts around ‘branding’ with Inside Small Business Magazine and how it relates to a ‘brand’ such as Ducere. According to Mat, the core of Ducere’s brand comes from the value proposition of the business itself, not from something like a name or logo. Take a read here or pick up a copy of the latest issue.’