Inside Small Business – Learning from the great leaders

26 Sep 2014


This week, Ducere founder Mat Jacobson spent some time discussing his thoughts around ‘branding’ with Inside Small Business Magazine and how it relates to a ‘brand’ such as Ducere. According to Mat, the core of Ducere’s brand comes from the value proposition of the business itself, not from something like a name or logo. Take a read here or pick up a copy of the latest issue.’


ISB_August_branding ducere



































Inside Small Business Cover