Michael Smolders is senior marketing executive with 16 years experience in development of integrated marketing strategies, specialising in digital, direct and CRM marketing. Leader of large multifunctional and multinational teams, he has been responsible for P&L, EBIT and revenue targets of multi-million/billion dollar product portfolios and associated marketing and staff budgets.
Smolders strategic marketing management expertise includes development of company-wide customer experience, journey and marketing strategy transformation programs focused on acquisition, retention and growth outcomes.
He has vast experience in financial management, direct responsibility for pricing, P&L and EBIT management of portfolios ranging from $16m to $20b. He has led a combined marketing and staff budget management of $20m+.
In the industry of digital and direct marketing, Smolders has 11 years digital marketing experience across website, email, mobile and social media channels and 16 years experience in CRM and database direct marketing management.
Smolders is highly skilled in people engagement as well as CRM, insights and reporting – including his 16 years experience in managing and interrogating data for reporting, insights and segmentation purposes.