Matt Scheckner is President & CEO of Stillwell Partners, a New York-based boutique consultancy. In addition, Scheckner serves as Executive Director of Advertising Week, the largest annual gathering of advertising, marketing & media decision-makers in North America, a position he has held since 2003. Scheckner is responsible for day-to-day management including strategic development and execution of all aspects of The Week.
Prior to founding Stillwell, Scheckner was with Yahoo! (2006-08) where he managed the corporation’s relationships with Madison Avenue and was responsible for major strategic initiatives to leverage the Yahoo! brand. He produced major global events for the company at such diverse locales as Pebble Beach, California and Cannes, France including a once-in-a-lifetime concert with Tony Bennett in June of 2008.
Scheckner has also served as Chairman of the World Trade Center Memorial Communications Advisory Council and led a public campaign, which has generated $250 million towards the building of the World Trade Center Memorial.
For more than a decade (1995-2006), Scheckner owned and ran Empire Sports & Entertainment, a New York-based marketing and strategic consulting firm. Prior to incorporating Empire in 1995, Scheckner served as Counsel on Sports Marketing for the flagship office of Hill & Knowlton, a global public relations firm. In addition, he was instrumental in crafting the public relations strategy for the joint South Korea and Japan 2002 World Cup.
From 1987 through 1994, Scheckner served as Executive Director of the New York City Sports Commission, a not-for-profit organization. During his tenure with the Commission, Scheckner was principally responsible for successful bids for the 1993 Olympic Congress of the USA and the 1998 Goodwill Games.
Among Scheckner’s professional honors, he was selected as a member of Crain’s New York Business “Forty Under Forty” and has been profiled in The New York Times Sunday national business section and was recognized in 2008 as producer of the # 1 special event in the world by the International Special Event Society.
He has also served as an Adjunct Professor of Marketing at the New York University Management Institute, wrote the curricula for “The Successful Marketing Proposal” core course, and was appointed coordinator of NYU’s annual Summer Institute on Sports and Event Marketing in 1995 forums.